What happens when the same asset exists under multiple names across drawings, systems, and documents? Maintenance teams search for “close enough.” History gets split. KPIs don’t quite add up. The issue isn’t the variations - it’s the lack of connection between them.

Meet Tag: the plucky little identifier who follows every pump, valve, instrument, and motor through its long and occasionally dramatic life. He’s been around the block (and the plant… and the offshore platform…), and he’s got stories.